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7 Benefits of Using an Online Appointment System for Your Service Business

March 9, 2020 - 6 minutes

Online appointment systems are the future of field service, and it’s time you consider implementing one! After all, online booking is powerful; it makes the scheduling process easier on your team, your customer, and directly impacts your budget.

So what is online booking? Boiled down, it’s a program that allows customers to schedule an appointment on your website. Then, the job automatically enters your calendar.

It seems simple on the surface, but the benefits of an online appointment system run deep! An easy scheduling process results in more job bookings. Furthermore, an efficient scheduling process empowers your office staff to spend more time on other important tasks.

If you aren’t convinced yet, here are some key benefits of an online appointment system:

1. Customers can schedule services in a familiar space

2. Appointments go directly into your calendar

3. Quick and easy for customers

4. Improves the customer scheduling journey

5. Converts new prospects easily

6. People can attach files of their issue

7. Reduces admin time spent booking jobs

1. Customers can schedule services in a familiar space

It’s undeniable, the world is going digital; keeping up is a must. Customers value online experiences, especially when making purchases. 

Taking your booking services online provides a competitive advantage for your business. In fact, 94% of respondents said they’d be more likely to choose a provider that uses online booking over one who doesn’t, according to GetApp. Simply put, if your business isn’t offering online booking, your prospects are likely going to competitors who do.

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Your customers and prospects expect to you cater to them. In an age where people already use the internet for much of their day-to-day, an online booking form on your website perfectly aligns with their lifestyle.

An online appointment system pays off. Think about your customers’ experiences navigating your website. People use your website to understand your services and make informed decisions. Providing a scheduling system is a logical next step that compels them to purchase your services right away.

online booking on company website

Learn more about creating excellent customer journeys online

2. Appointments go directly into your calendar

The best online appointment systems directly sync to your calendar. This dramatically cuts down tedious scheduling tasks for your office team. When a customer books an appointment online, it goes straight into your calendar. You won’t have to worry about manually booking new jobs. This means your office has more time to focus on other areas.

online booking goes directly into calendar

Leave voicemails and games of phone tag in the past! Online booking can help your team secure an appointment sooner, get the job done sooner, and ultimately get paid sooner.

3. Quick and easy for customers

Keep in mind that your online appointment system should be flexible and customizable. You should be able to decide which services your customers can and can’t book online. It’s up to you, only the services you choose to list will appear on your online booking form.

Customization is important for your business, but it also helps customers.

Not only does a well designed booking form menu look professional, it allows customers to quickly choose the service they’re looking for. Even better, you can even include the service price so customers will be aware of what they will owe.

online appointment system

Let customers control their appointments; top-notch booking forms provide a spot where they can select their date and time slot and give payment.

Remember, while online appointment systems are powerful pieces of software, they should give you all the information you need while keeping it as painless as possible on your customer’s end.

4. Improves the customer scheduling journey

The last thing you want to do is make customers jump through hoops in order to book an appointment.

Customers needing to step out of work to schedule an appointment or sit on hold are bad experiences. It’s inconveniences like these that can result in your customer going to the competition.

According to GetApp’s research, nearly 70% of people would rather book their services online, while only about 20% prefer to book over the phone. Think about all the untapped business you could have access to with an online booking portal!

Customers appreciate it when you don’t waste their time. Offering online booking provides value because customers can book anywhere they have internet, rather than depending on staff availability to set their appointment up. No one likes throwing dates back and forth over the phone.

Scheduling with your customers’ preferences in mind pays off; your team will see an increase in both jobs and cash flow.

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5. Converts new prospects easily

A simple and easy-to-use booking system converts more leads.

Online appointment systems contribute to business growth because it’s easy for new customers to quickly fill out a form and get into your CRM. This makes it that much easier to gain new clients and have their data inputted without getting admin involved.

On top of that, you get a new job scheduled in mere moments!

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6. People can attach photos of their issue

online booking option to attach files

It’s important to provide extra layers of customer service wherever you can.

Sometimes, an image is the best way to get a point across. Especially with service jobs, seeing a photo of your customer’s problem can help you see exactly what is going on.

There are many people who don’t want to type out a lengthy message describing their issue. Allowing the option for them to upload a photo not only saves them time, but it can give your technicians the context they need to help prepare for the job.

7. Reduces admin time spent booking jobs

Simply put, online booking systems are less exhausting to manage.

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An online appointment system takes a lot of pressure off your office team. This can make your entire business more efficient; your team can devote more time to higher priority tasks.

On top of that, this system ensures fewer scheduling errors and miscommunication when using appointment scheduling software. Customers input their information directly into the form, so there’s no need to listen intently to details over the phone and write them down correctly.

The takeaway on online appointment systems

Providing an online appointment system is a major advantage. It has the capacity to grow your business while keeping existing customers happy.

Commusoft’s Online Booking software can do everything mentioned above, and can remove 90% of your admin time. Our all-in-one work order management software is designed to help field service companies make meaningful changes to organize and manage their business.

Want to learn more? Book a call with our team today!

Ready to win more business?

If you’re looking to book jobs efficiently, Commusoft’s online booking portal helps new and existing customers request appointments with the click of a button. Click below to learn more about how we can take your business to the next level.

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