Blog > Marketing

What is marketing?

Field service marketing refers to the branding activities that a field service company can engage in to increase their profile and profit. The field service market size has grown at a steady page in the past years with estimates of it being worth $5.1 billion by 2020. Therefore, learning how to market your field service business is vital. If you know this, it’s safe to assume that your competition knows it as well. So it’s paramount to be updated on the latest marketing techniques designed for the field service industry.

Why you should look to implement marketing actions?

Because what works for B2C companies doesn’t always apply to B2B. We’ve spent years doing field service marketing research. Then we compiled all our top articles on the subject here, within the marketing topic. Additionally, it’s difficult to find high-quality information on how to market your field service business in particular. This is due to the fact that not many websites have dedicated sections for this field. So our experience in the industry as job management software providers and our extensive network of experts means that we have exactly this type of insight. Our knowledge focuses on how companies have succeed with the help of software, a knowledge that we can share with you.

How does marketing work?

With the help of our free articles, eBooks, infographics, checklists, and many more, you can learn how to advertise your field service business. Then you can brand your assets and charge premium prices for your services. We will always recommend that you make the most out of your resources and keep you informed about the latest practices. Alongside recommendations, we’ll always list means of implementing these solutions. Therefore, you will have a complete picture of how they will help your company.

Read on:

This topic will inform you on how to upgrade your field service business and create a digital marketing strategy that works alongside your other marketing efforts. Read on to find out how to delight your customers with expert tips, encourage recurring revenue through service agreements, and make sure you can turn even a negative experience into a positive review. From truck signage to building your own website, here is where you can find all the information you need for your field service marketing strategy.