“When positioned correctly and when you show options, 80% of your customers will spend more and choose an option higher than the bottom price. That puts more money in the business but it also provides an opportunity for the technician to do a great job.”
That’s only one highlight of the many great things Danielle Putnam, our latest guest, had to say about flat rate pricing. Make sure to watch the full video!
2020 has been an interesting year, to say the least but if there’s one thing I think we can all agree on is that now is the time to let go and focus on what’s to come. And what better way to change the record and look towards a great 2021 than by setting off to be more profitable than ever?
If you want to grow your revenue in 2021 this is what you should look at: who your customers are, who your customers could be, and how accurate your financial statements are. That’s only a highlight of the many great things Ruth King, HVAC expert, has to say about field service business profits.
Without a doubt, the challenges you’ve faced in 2020 are what’s going to make you a better leader in 2021 and beyond.
To get your started on the right foot, however, we’ve sat down with management expert, Wayne Herring, the mastermind behind Business Building Camp, and put together these 10 top tips covering the three main business drivers everyone should keep an eye out for in 2021:
You might be tempted to think that’s unlikely, especially considering how many options people have these days. But, at least according to Forbes, customers are a lot more loyal than you’d think, with Millennials being the most steadfast of them all.
To learn more about how much you could be earning from service reminders, check our free calculator here.
Reliable recurring income is every business owner’s dream, money that earns itself. However, it’s easier said than done. The reason why many tradespeople often go from feast to famine when it comes to the number of jobs they have to do is because they treat the matter as a business staple.
Offering regular service work – or maintenance – is the perfect source of reliable income for tradesmen of every shape and size. Any appliance you install can benefit from regular service to ensure that it runs properly, doesn’t use up more power than it should, and lasts for a long time. These are all advantages you can present to a customer in order to upsell them on a future service.
To get started earning more reliable recurring income, check out these related articles:
One of the hardest things you’ll ever have to do as a business owner is to set the right price for your services. You naturally believe in the quality of your work so part of you agrees that it deserves a fair price. At the same time, there’s that little voice whispering “No one will ever hire you for that money! Just look how much less competitor X is charging!”.
To this we say: If competitor X is charging a ridiculously low price, they’re either skimping on quality or making a loss and neither of those options should appeal to you.
Have you ever considered how important lead generation is to your field service business?
Join Jason Morjaria from Commusoft for a chat with lead gen expert, Francis Rodino from Lead Hero. He shares how lead generation within field service is shaping up in today’s market and how they’ve managed to help other business owners boost their customer base.
In our discussion we cover: – Common problems field service companies have with generating leads and their sales process
How can a manager harness the power of lead generation and what
Products will help them get more customers
Where the future of lead generation is heading with automation and shifting online habits in how tradespeople find customers
For some further reading on the topic, check out these articles on the Commusoft blog:
Have you ever considered how important offering finance is for home improvements?
Join Jason Morjaria from Commusoft for another chat with financing expert, Aidan McMahon from Vendigo. He shares how finance within field service is shaping up in today’s market and how they partner with companies who are starting to warm up to offering financing to homeowners.
Aidan shows how Vendigo’s point of sale finance platform can help customers, particularly in the home improvement sector, to secure the finance they need to pay for essential products and services. You won’t want to miss out on the discussion!
How can field service businesses leverage trust to win more jobs?
Trust isn’t created overnight – join Jason and Jack as they share their thoughts on building trust in episode 7 of Success in the Field. They’ll cover:
If you enjoyed this episode, please share it with anybody else you think may be interested using the links to the side. Plus get in touch with us on social media to let us know your own thoughts on building customer trust! You can reach us on: Twitter, LinkedIn, Facebook.
Success in the Field
Success in the Field is a video series for field service professionals. Each episode we discuss the rapidly changing field service industry and how you can accelerate your business’s success in the field. Make sure to subscribe to stay up to date!
