Here’s a fact: There’s plenty of video content out there about management, marketing and other business topics, but hardly any of it is about the home services industry.
We wanted to change this when we hit publish on the first episode of Let’s Talk: Deep Dives into the World of Field Service (do me a favor and maybe skip that first one! Looking back, there were some questionable video choices there).
At Commusoft, we wanted to publish quality content that tackled specific problems service business owners face, from hiring to finding the right tools. And that’s exactly what we did! Because there’s no end of the year without a quick retrospective, so let’s take a look at the best field service videos of 2021. Spoiler alert! You’ll definitely notice some trends:
how to set the correct price for services
how to keep track of financials
how to use software for your service business
Moving into 2022, these three topics will continue to be a focus of many conversations, and it’s easy to see why. After facing some tough challenges in this difficult year, there have been a lot of lessons to learn. The hope is that many businesses will come out of 2021 with renewed strength, as well as a more flexible approach to managing their business.
Knowledge is power, after all, and with better understanding, we know you’ll be focusing on how to ensure that you’ve future-proofed your company. Besides, surviving and thriving are two different things, and you want to make sure you’re doing more of the latter and less of the former. So, let’s get started!
Click here to go straight to the playlist we’ve put together on our YouTube channel, or scroll down to learn more about the best field service videos of 2021.
5. How to Start Making Video Content for your Trades Business
Using video to expand a marketing strategy has become popular, especially amongst trades businesses. Whether you’re following in the footsteps of Roger Wakefield with your own series or looking to spruce up a website homepage, videos can be a helpful tool to engage potential customers.
Then it’s no wonder one of the best field service videos of 2021 was, well, about making videos. Check it out and discover the 5 simple steps you need to take in order to get started with your own winning strategy.
4. Setting Revenue & Profit Goals for your Business
2021 found many businesses a little more introspective. Despite essential work still taking place during lockdowns, owners and managers definitely had more time on their hands to think about the coming months. There was a backlog of customers and the relatively unknown situation concerning the pandemic.
Many of you spent this time watching finance expert Ruth King detail her experience in helping businesses get a handle on their numbers and go on to set healthy revenue and profit goals. One year later, this video is just as useful, so make sure you don’t miss it!
3. Everything You Need To Know About Flat Rate Pricing
Following in the footsteps of the previous topic, flat rate pricing has also been amongst the best field service videos of 2021. Many companies had to deal with higher costs due to a shortage of employees, rises in material costs, and an influx of customers. So setting the right price was certainly on their minds.
Danielle Putnam, owner of The New Flat Rate, details how pricing is a great way for field service businesses to sell more by presenting customers with options they can evaluate. Knowing that 80% will always choose the middle or the highest priced option, do you need any more incentive to give the full video a watch?
2. How to Quote a Job Using Software
A bit of a change from the previous videos, our second most popular choice was a tutorial on quoting. Service quotes are one of those things you probably know how to do. After all, what’s so hard about writing down how much you think a job is going to cost and then showing the customer a ballpark figure?
If you want to get technical about it, though, the problem with that statement is “think” and “ballpark.” The reason why is because it endangers your chances to deliver a positive customer experience.
So, how do you give customers an estimate that is both accurate, leaves room for profit, and gets accepted on the spot? Check out the video above to find out!
1. What Field Service Management Software is NOT
Whether you’re at the beginning of your digital journey or looking to upgrade existing tools, it’s always important to keep a clear head about what you need from your field service software. Nowadays, there are plenty of automation solutions out there and most of them promise the world. However, if you know what software shouldn’t be, then you’ll have a much easier time finding the right one for you.
The takeaway on the best field service videos of 2021
And there you have it! 2021’s most watched videos. Make sure to check out our full channel for even more tips and strategies to grow your business. To that end, you can also start by downloading the KPI spreadsheet below and start setting some big goals for 2022!
Hi! I'm Cristina Maria
And I want to bring next-level strategies to the field service industry. When I'm not working on the best tips to grow your business, I'm on the lookout for a sci-fi novel to beat The Foundation.